Just 15 miles north of the state capitol in Austin, Round Rock is one of the nation’s fastest-growing and economically vibrant cities.
Even though we're The Sports Capital of Texas, there's still plenty of entertainment in town that doesn't involve a ball, a stadium or a scoreboard. Check out these attractions when you're off the field.
From business meetings to basketball tournaments, and everything in between, Round Rock has you covered. Our flexible facilities and high-end amenities will make your next event a sure success.
Relax at one of the many hotels in Round Rock. Whether you're looking for business facilities, comfortable amenities or just a firm bed to rest after the big game, there is an option for you.
You brought your cleats. You brought your jersey. Did you bring your appetite? Enjoy burgers, sandwiches, barbeque, steaks, pasta, seafood and more at one of our restaurants.
When most people hear the name Round Rock, the slogan "Sports Capital of Texas" doesn't immediately come to mind.
But the city is trying to change that.
Austin-based TateAustin Public Relations is embarking on a national marketing campaign with the goal of persuading people that Round Rock is the place to be for sports -- at least outside the professional realm.
The city's Convention and Visitor's Bureau and TateAustin are focusing on attracting youth, recreational and amateur sports. The city unveiled its Sports Capital of Texas campaign -- and its signature "Game On" slogan -- Aug. 13.
It all started when TateAustin took a survey of more than 300 people and asked what cities could be called the sports capital of Texas. Not surprisingly, the majority answered Houston, Dallas or San Antonio.
So TateAustin took another approach by highlighting Round Rock's sports assets: its central location, sports amenities such as the Dell Diamond and Old Settler's Park, and access to area lodging, dining and entertainment.
After that description, 63 percent of those surveyed agreed that Round Rock could be considered the "Sports Capital of Texas," says Brad Mays, director of the corporate communications group at TateAustin.
Next, the bureau and TateAustin came up with an icon -- the folding chair, says Nancy Yawn, director of the bureau.
After all, when parents attend their children's sporting events, one of the first things they throw into the car is a folding chair, she says. So the folding chair with the Texas flag design became the icon.
"The chair represents the fact that Round Rock understands youth, amateur and recreational sports and the commitment that the athletes and fans bring to the game," Yawn says.
Chairs will be distributed at events such as trade shows. The Web site (goroundrock.com) will be printed on the back.
Mays says the hope is that people would use the chairs at sports tournaments, spreading the message to soccer moms and football dads everywhere.
"We want to be the ultimate host city. Come to Round Rock. We have a seat for you," Yawn says.
Helen Vollmer, CEO of Houston-based public relations firm Vollmer Public Relations Inc., says for a tourism campaign to succeed, a firm must focus on a message and communicate it at every level.
"You can say it, but then you have to prove it," Vollmer says. "They're going to have to pull out all the stops if that's the direction they want to take."